Take Action Now	Cut The Fluff Get right to the point, and get your message across You loose clients when people have to sift through excess words to figure out what you’re trying to say. Use simple words. 1) The following words are simplified: Ramification > Result Manifest > Show Utilization > Use Perspective > View 2) Simplify wordy phrases: Cannot be possible > Impossible In close proximity > Near By way of illustration > For example Despite the fact that > Although 3) Make sentences short, direct, and clear: In stead of this: "Here’s a truly great offer that I have for you that will help you to immediately save the large amounts of money and time you are spending on marketing tools that produce little or no results for you." Try this: "Stop wasting your marketing budget now." 4) Cut the jargon: My son and daughter are in the army. When I ask them what they’ve been doing recently, I often get a barrage of “alphabet soup”. While my daughter was at AIT, my son was in ONG and I found that I was an HHC family. Whether you’re in the medical or legal profession, an electrician, therapist, or a musician, please remember to translate your trade jargon so your reader can understand. Cut the fluff, get right to the point, and get your message across. To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ********************** Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business: A more compelling image in the marketplace More business contacts and clients Greater conversion of contacts to clients Creative packaging of your current products and services Discovery of new market opportunities Greater clarity of your marketing goals and process More influence for your team (internal marketing within your corporation) Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 davidsmith@definewrite.com ********************************** Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.
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Cut The Fluff

Get right to the point, and get your message across

You loose clients when people have to sift through excess words to figure out what you’re trying to say. Use simple words.

1) The following words are simplified:

Ramification > Result
Manifest > Show
Utilization > Use
Perspective > View

2) Simplify wordy phrases:

Cannot be possible > Impossible
In close proximity > Near
By way of illustration > For example
Despite the fact that > Although

3) Make sentences short, direct, and clear:

In stead of this:

"Here’s a truly great offer that I have for you that will help you to immediately save the large amounts of money and time you are spending on marketing tools that produce little or no results for you."

Try this:

"Stop wasting your marketing budget now."

4) Cut the jargon:

My son and daughter are in the army. When I ask them what they’ve been doing recently, I often get a barrage of “alphabet soup”. While my daughter was at AIT, my son was in ONG and I found that I was an HHC family.

Whether you’re in the medical or legal profession, an electrician, therapist, or a musician, please remember to translate your trade jargon so your reader can understand. Cut the fluff, get right to the point, and get your message across.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

A more compelling image in the marketplace
More business contacts and clients
Greater conversion of contacts to clients
Creative packaging of your current products and services
Discovery of new market opportunities
Greater clarity of your marketing goals and process
More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.