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Overcoming Writer’s Block

Four Principles of Creativity And Momentum

Everyone experiences writer's block now and then. You have a deadline. You need to create a presentation (speech, sales letter, training event...). You're sitting in front of a blank piece of paper and nothing's coming to you. Fear begins to build as you image having nothing to say at the crucial moment.

Overcome your writer's block and deliver a successful presentation by applying the following principles:

Principle #1: You can’t steer something until it is in motion. When you were a child, did you ever sneak out to the family car, climb into the driver’s seat, and pretend you were driving? I’m old enough to remember what fun it was before they invented those blasted steering wheel locks. But the reality is, no matter how much I moved the wheel, it failed to seer the car because the car was not in motion. Perhaps you’ve experienced the same problem as a writer. Until that first good thought happens, you’re staring at a blank page and getting nowhere.

Principle #2: Any momentum is better than no momentum. If your thoughts are blocked in terms of the subject at hand, focus your thoughts on your favorite subject. I once knew a speaker who always spoke on the same subject—his favorite: “The Life and Times of Abraham Lincoln”. When asked to speak about the art of parenting, he paused for a moment, and then began, “I learn a lot about parenting from the life and times of Abraham Lincoln.” He then launched into a surprisingly successful presentation on parenting. It was his trick for establishing momentum of thought.

Principle #3: “Similar” momentum is better than “any” momentum. I’ve found that Internet search engines are amazing tools for breaking through writer’s block. Try entering a few words on the subject that has you blocked. I put in the words, “Writer’s Block” and came up with 884 articles. Whatever is blocking you, chances are someone else has written about something similar. Leverage your thoughts from the momentum they created on the very subject that has you stalled.

Principle #4: Hire a writer and make it another person’s problem. Devote your time and energy to applying the skills that make you successful. You might find that you can serve 10 new clients in the time it takes you to write one page of your Web site. The first client alone would likely pay for the cost of the writer. Do the math, then give me a call:

(503) 816-9665 davidsmith@definewrite.com

Whatever your approach, momentum is a powerful key to creativity.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

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Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

  • A more compelling image in the marketplace
  • More business contacts and clients
  • Greater conversion of contacts to clients
  • Creative packaging of your current products and services
  • Discovery of new market opportunities
  • Greater clarity of your marketing goals and process
  • More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

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Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

  • Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.

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