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Six Sixty (continued)

“I introduced my client to the wonders of massage. Through skilled deep tissue massage, we improved her circulation, we released the power of her blood to oxygenate and heal her body, and we broke the cycle of pain that had been tormenting her constantly.”

6) Name the Results. Describe how your product or service changed the life of a client. “That night my client got the first full night’s sleep she had experienced in six months. The world looked a bit different when she awoke refreshed the next morning.”

Now, imagine you’re a realtor, or a mortgage broker, or an interior designer. How would you use the six-point presentation outline? With this outline, you’ll always have an effective way to describe the value of what you offer.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

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Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

  • A more compelling image in the marketplace
  • More business contacts and clients
  • Greater conversion of contacts to clients
  • Creative packaging of your current products and services
  • Discovery of new market opportunities
  • Greater clarity of your marketing goals and process
  • More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

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Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

  • Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.

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Special this week: The above outline may seem simple enough, but so is walking the high wire to a tight-rope walker. To get you started effectively, I will personally walk you through the process of using this outline to create a powerful 60-second presentation describing the value of your business. Then, we will work on the second “make-or-break” factor—your spoken delivery of the presentation. We will identify and eliminate bad, distracting habits and you will emerge from the experience a more effective speaker. The process will take about two hours, but the results will forever affect your ability to attract clients. Contact me to get started now.

David Smith (503) 816-9665 davidsmith@definewrite.com

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