Take Action Now	1 \| 2 Six Sixty: Outline For An Effective 6-Point 60-Second Presentation Want to help your networking partners give you more referrals, and thus, more new clients? Would you like to never again fumble when talking about your business and your value? Here is a quick but effective outline for a 60-second spoken presentation that you can use over and over again. Create different versions of your presentation. Have a fresh, new, focused, effective 60-second talk any time you want. I often use an outline like this to create a powerful talk while I’m in the car on the way to the networking meeting (10 minutes from my home)! While this is not the suggested method, it demonstrates the beauty of this outline. Imagine you’re a massage therapist and you want to describe your identity and value in such a way that it will attract clients. Adapt the following outline to any topic: 1) Name the Cause. What event in a person’s life might cause the need for your service? For a massage therapist, stress is a big one. Name the cause and phrase it as a question: Who do you know that has recently gone through a divorce? Who do you know who is anticipating a surgery? A big change? A challenge? 2) Name the Effects. List a few effects that result from the cause: “One of my clients recently went through a divorce and was unable to sleep through the night for six months. She felt a loss of security and experienced powerful emotions such as fear and anger. This, in turn, resulted in a constant low-grade pain in her shoulders.” 3) Name the Condition. The “condition” is one of the root problems your product or service cures. Get this straight in your thinking and you’ll find renewed focus for your entire business: “My client was actually experiencing a loss of balance. Health is really a delicate balance, and that balance can be thrown off by a traumatic experience. Everything from the normal circulation of your blood to the flow of energy through your body can be interrupted. When this happens, a person can experience all kinds of painful symptoms.” 4) Name the Need. This is the easy part. The “need” is to eliminate to condition or “root problem”. “My client needed to restore that “balance” we call health. In order to do this, she needed to eliminate the factors that were interrupting that balance.” 5) Name the Cure. This is where you get to describe your service or product, and how it works. Note: Most people start their presentation by announcing the cure. That’s a mistake! They haven’t laid the groundwork (points 1-4 above) and therefore, nobody is listening. 1 \| 2
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Six Sixty: Outline For An Effective 6-Point

60-Second Presentation

Want to help your networking partners give you more referrals, and thus, more new clients? Would you like to never again fumble when talking about your business and your value? Here is a quick but effective outline for a 60-second spoken presentation that you can use over and over again.

Create different versions of your presentation.
Have a fresh, new, focused, effective 60-second talk any time you want.

I often use an outline like this to create a powerful talk while I’m in the car on the way to the networking meeting (10 minutes from my home)! While this is not the suggested method, it demonstrates the beauty of this outline. Imagine you’re a massage therapist and you want to describe your identity and value in such a way that it will attract clients. Adapt the following outline to any topic:

1) Name the Cause. What event in a person’s life might cause the need for your service? For a massage therapist, stress is a big one. Name the cause and phrase it as a question: Who do you know that has recently gone through a divorce? Who do you know who is anticipating a surgery? A big change? A challenge?

2) Name the Effects. List a few effects that result from the cause: “One of my clients recently went through a divorce and was unable to sleep through the night for six months. She felt a loss of security and experienced powerful emotions such as fear and anger. This, in turn, resulted in a constant low-grade pain in her shoulders.”

3) Name the Condition. The “condition” is one of the root problems your product or service cures. Get this straight in your thinking and you’ll find renewed focus for your entire business: “My client was actually experiencing a loss of balance. Health is really a delicate balance, and that balance can be thrown off by a traumatic experience. Everything from the normal circulation of your blood to the flow of energy through your body can be interrupted. When this happens, a person can experience all kinds of painful symptoms.”

4) Name the Need. This is the easy part. The “need” is to eliminate to condition or “root problem”. “My client needed to restore that “balance” we call health. In order to do this, she needed to eliminate the factors that were interrupting that balance.”

5) Name the Cure. This is where you get to describe your service or product, and how it works. Note: Most people start their presentation by announcing the cure. That’s a mistake! They haven’t laid the groundwork (points 1-4 above) and therefore, nobody is listening.

1 | 2