Take Action Now	1 \| 2 Seven Keys to Turn Your Next Sales Letter from Stodgy to Sizzling Turn the Response of Your Reader from Apathy to Action Have you ever sent out a sales letter that received absolutely no response? Doesn't that feel like a total waste of your time and money? It can leave you feeling like your product or service has little value, nobody cares or that sales letters don't work for you. Pretty depressing, isn't it? Before you give up, try writing a sales letter using the following seven tips: Create a winning tone (mood). Many sales letters come across like cold, stodgy detailed product descriptions, or over-hyped sales pitches. Write as if you are having a conversation with your reader. I often talk out loud as I'm writing, carrying on a conversation as if there were another person present. Anyone who happens to hear me write probably thinks I'm insane--but it works. Your sales letter will be more effective if it comes across as a conversation with your reader. Use the word "you" more than "I" or "We". Your reader has two big questions: "So what?" and "What's in this for me?" Speak to your reader's concerns, and use the word "you" throughout your letter. You'll get better results. Spell out the benefits fully and persuasively. Look at the headline to this letter. Make your benefits stand out in your headline, and in the body of your letter. Vividly picture the benefits your reader will experience by responding to your offer, and your letter will attract new clients like a magnet. Create an enclosure to further engage your reader. Remember, it's a conversation, and the more you involve your reader, the closer you will come to building the kind of relationship that creates a new client. I've included an example of an enclosure meant to engage readers. It's in the form of a survey. Take a look and ask yourself how you might use something like this in your own sales letter. Note your experience in filling it out. What engages your attention and is helpful? What is not so helpful? Perhaps you will create a better survey for your next sales letter. You can use enclosures to bring home in more detail the benefits of working with you. Have a clear, focused structure for your sales letter. Create a P.S. line. Did you know that the P.S. line is the second most read section of any letter (the headline or opener is the first)? Use your P.S. line to drive home the benefits of your product or service and to provide an extra incentive for acting now 1 \| 2
* Tools
* Links
Build Knowledge
* E-zine
* Marketing tips
* Copywriting tips
* Books
* Glossary of Internet terms
* FAQs
Additional Resources
* Networking education
* Become a member
* Member login

1 | 2

Seven Keys to Turn Your Next Sales Letter from Stodgy to Sizzling

Turn the Response of Your Reader from Apathy to Action

Have you ever sent out a sales letter that received absolutely no response? Doesn't that feel like a total waste of your time and money? It can leave you feeling like your product or service has little value, nobody cares or that sales letters don't work for you. Pretty depressing, isn't it? Before you give up, try writing a sales letter using the following seven tips:

Create a winning tone (mood). Many sales letters come across like cold, stodgy detailed product descriptions, or over-hyped sales pitches.
Write as if you are having a conversation with your reader. I often talk out loud as I'm writing, carrying on a conversation as if there were another person present. Anyone who happens to hear me write probably thinks I'm insane--but it works. Your sales letter will be more effective if it comes across as a conversation with your reader.
Use the word "you" more than "I" or "We". Your reader has two big questions: "So what?" and "What's in this for me?" Speak to your reader's concerns, and use the word "you" throughout your letter. You'll get better results.
Spell out the benefits fully and persuasively. Look at the headline to this letter. Make your benefits stand out in your headline, and in the body of your letter. Vividly picture the benefits your reader will experience by responding to your offer, and your letter will attract new clients like a magnet.
Create an enclosure to further engage your reader. Remember, it's a conversation, and the more you involve your reader, the closer you will come to building the kind of relationship that creates a new client. I've included an example of an enclosure meant to engage readers. It's in the form of a survey. Take a look and ask yourself how you might use something like this in your own sales letter. Note your experience in filling it out. What engages your attention and is helpful? What is not so helpful? Perhaps you will create a better survey for your next sales letter. You can use enclosures to bring home in more detail the benefits of working with you.
Have a clear, focused structure for your sales letter.
Create a P.S. line. Did you know that the P.S. line is the second most read section of any letter (the headline or opener is the first)? Use your P.S. line to drive home the benefits of your product or service and to provide an extra incentive for acting now

1 | 2