About UsWho we are and what we've accomplished | Contact UsAsk a question, receive help now | HomeHome

ServicesHow we can help grow your business | Rapid Growth ResourcesFind products to accelerate your business growth | Member LoginAccess member only resources | Marketing TipsAdd impact to your marketing efforts on and off the Internet | Copywriting Tips Add impact to your marketing message | Networking Education Grow your business networking skills and receive more referrals| LinksPost your link on this site and view our link partners | FAQsAnswers to frequently asked questions

---

The Most Under-utilized Piece of Marketing Real Estate

Your Biographical Statement

What motivates a prospect to become a client? We’ve heard it over and over again: People buy the person, not the product. If this is true, your bio statement is one of your most important marketing tools. It tells your market who you are and begins to build important things like relationship, credibility and trust. A well-written bio statement can turn prospects into clients.

Ideas to bring your bio statement to life:

1. Make it motivational
• Communicate the motivation that drives you to serve your client (The career development coach who took 20 frustrating years to finally discover a satisfying career and does not want to see anyone else have to go through that experience.)
2. Tie it together with a powerful theme
• Name that theme in your opening sentence, and refer to it at the end (The massage therapist who climbed Mt. Everest and has a life passion to help others remain active and healthy.)
3. Focus on who you are—not just what you have done
4. Tell an interesting story (The guitar maker who made his first guitar out of cardboard at age
5. Feature three-five characteristics that set you apart to provide a quality and level of service unique to your field.
   • Use these as your outline (The realtor who designs, constructs and competitively races model airplanes is a natural at understanding, constructing and winning a complex real estate transaction.)

In short, use your bio statement to sell yourself.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

• A more compelling image in the marketplace
• More business contacts and clients
• Greater conversion of contacts to clients
• Creative packaging of your current products and services
• Discovery of new market opportunities
• Greater clarity of your marketing goals and process
• More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

• Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.

***********************

Sometimes it's just hard to get started in creating a great bio statement. If you're like most people, you have a hard time selling yourself. Two things might be helpful:

1. A fresh outside perspective
2. The skill of an accomplished writer

Send me your bio statement and I'll turn it into a powerful marketing tool.

davidsmith@definewrite.com