Take Action Now	Three Reasons You’ll Never Again Be Speechless I used to think that creativity was something that happened by chance—but everything changed forever when I discovered that I could make creativity happen. You can do it too. Think about it: You’re trying to figure out what to say, and the ideas are coming with all the speed of a slowly dripping water faucet. Is that familiar? Now imagine: How would your life be different if you discovered the secret of turning that water faucet into a fire hose? When I stopped stumbling over the question of what to say, and, instead, thought about how I would make my point, the floodgates opened forever. All it takes is a great formula for those first words—your headline. If, before you write your first word, you decide how you’re going to present your case, the words will begin to flow. All that power is always there. Sometimes it just needs a channel to begin flowing. Before you speak, decide how you will make your case. Here are three great headline formats: Use a Testimonial-type of Headline. Whatever your point, try beginning with the intention to present it as a testimonial. It works like a wonder. Here are some testimonial headlines: Internet Marketing Exclusive is Pure Genius -- Our Sales Have Increased by 40%! Working together with Dynamic Promotions increased our sales by five times in just over six months. Period. Headlines written in the form of a testimonial are very effective, as they instantly begin building trust in the listener, and confidence in the speaker. Use a Short Headline to Directly Call Out to Your Audience. Names are powerful, and when you give a name to your listener, and when that name accurately defines why they should listen, you can get instant audience attention. Call your audience out: Travelers—Look Before You Book! Give Reasons and Use Specific Numbers. It’s like announcing that you’re going to make a case and you’re going to prove it. You’re audience will listen out of curiosity, if for no other reason. And you will feel empowered—like you are on a mission to make a focused point and create meaningful change: 7 Reasons Why Your Management Staff Could Be Better. The 19 Power Principles of Marketing that You Won't Learn at Harvard Business School In your marketing communications, the result you want from your audience is the rocket, your message is the fuel and your headline is the spark that ignites the fuel and puts the whole thing in motion. How would you use 5 powerful headlines created especially for your business? As the basis for an ad The opener for an article The central attention grabber for your home page The opening line of your 60-second verbal introduction An opener for a sales presentation The cover for your brochure The benefits to you: Capture the attention of prospective clients. Cause people to inquire further about your product or service. Create more opportunities for you to sell your product. Gain new clients. Special this week: I will personally interview you (45 minutes), then create 5 powerful headlines for you. Use them over and over again. How would this profit you, if you gained even one new client as a result? Receive all five powerful headlines for just $99.00. I guarantee this will more than pay for itself within two months, or I will refund your investment, no questions asked. To your success and significance, David Smith, President, www.SuddenlyInSite.com P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com I appreciate your comments: davidsmith@definewrite.com ********************** Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business: A more compelling image in the marketplace More business contacts and clients Greater conversion of contacts to clients Creative packaging of your current products and services Discovery of new market opportunities Greater clarity of your marketing goals and process More influence for your team (internal marketing within your corporation) Includes two consultations and a one-page outline marketing assessment. David Smith (503) 816-9665 davidsmith@definewrite.com ********************************** Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need: Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more. Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.
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Three Reasons You’ll Never Again Be Speechless

I used to think that creativity was something that happened by chance—but everything changed forever when I discovered that I could make creativity happen. You can do it too. Think about it: You’re trying to figure out what to say, and the ideas are coming with all the speed of a slowly dripping water faucet. Is that familiar? Now imagine: How would your life be different if you discovered the secret of turning that water faucet into a fire hose? When I stopped stumbling over the question of what to say, and, instead, thought about how I would make my point, the floodgates opened forever. All it takes is a great formula for those first words—your headline.

If, before you write your first word, you decide how you’re going to present your case, the words will begin to flow. All that power is always there. Sometimes it just needs a channel to begin flowing.

Before you speak, decide how you will make your case. Here are three great headline formats:

Use a Testimonial-type of Headline. Whatever your point, try beginning with the intention to present it as a testimonial. It works like a wonder. Here are some testimonial headlines:
- Internet Marketing Exclusive is Pure Genius -- Our Sales Have Increased by 40%! Working together with Dynamic Promotions increased our sales by five times in just over six months. Period.
Headlines written in the form of a testimonial are very effective, as they instantly begin building trust in the listener, and confidence in the speaker.
Use a Short Headline to Directly Call Out to Your Audience. Names are powerful, and when you give a name to your listener, and when that name accurately defines why they should listen, you can get instant audience attention. Call your audience out:

Travelers—Look Before You Book!

Give Reasons and Use Specific Numbers. It’s like announcing that you’re going to make a case and you’re going to prove it. You’re audience will listen out of curiosity, if for no other reason. And you will feel empowered—like you are on a mission to make a focused point and create meaningful change:
- 7 Reasons Why Your Management Staff Could Be Better.
- The 19 Power Principles of Marketing that You Won't Learn at Harvard Business School

In your marketing communications, the result you want from your audience is the rocket, your message is the fuel and your headline is the spark that ignites the fuel and puts the whole thing in motion.

How would you use 5 powerful headlines created especially for your business?

As the basis for an ad
The opener for an article
The central attention grabber for your home page
The opening line of your 60-second verbal introduction
An opener for a sales presentation
The cover for your brochure

The benefits to you:

Capture the attention of prospective clients.
Cause people to inquire further about your product or service.
Create more opportunities for you to sell your product.
Gain new clients.

Special this week: I will personally interview you (45 minutes), then create 5 powerful headlines for you. Use them over and over again. How would this profit you, if you gained even one new client as a result? Receive all five powerful headlines for just $99.00. I guarantee this will more than pay for itself within two months, or I will refund your investment, no questions asked.

To your success and significance,

David Smith, President, www.SuddenlyInSite.com

P.S. Forward this article to a business associate. They can register to receive this free Marketing tips e-zine at www.SuddenlyInSite.com

I appreciate your comments: davidsmith@definewrite.com

************************

Contact me to arrange a quick, but very effective marketing assessment. Benefits to your business:

A more compelling image in the marketplace
More business contacts and clients
Greater conversion of contacts to clients
Creative packaging of your current products and services
Discovery of new market opportunities
Greater clarity of your marketing goals and process
More influence for your team (internal marketing within your corporation)

Includes two consultations and a one-page outline marketing assessment.

David Smith (503) 816-9665 davidsmith@definewrite.com

************************************

Try email marketing. It's fast, easy and inexpensive so you can communicate with your market audience on a regular basis and stay "top of mind" to them. I use iContact. It has all the features you need:

Contact management, ability to create and format emails, blogs and RSS feeds, autoresponders for series, a sign-up form for your Web site, excellent training in how to use the tool and more.

Please take a look at this powerful tool. It is central to a successful email marketing program. Don't try to patch your email marketing together with Outlook or some other less powerful program. It simply won't work.