Take Action Now	1 \| 2 Start At The Finish Line How to Boost Your Focus and Motivation Here’s an easy way to jump-start your thinking when you have to write something and you can’t seem to get started: Next time you sit down to write, start at the finish line and work your way back to the beginning. Write your final conclusion and work your way backwards to the beginning. What is it that you want your readers to finally think, and what do you want them to do as a result of hearing your words? Put it into a clear sentence and make that your beginning (Hint: The sentence at the beginning of this paragraph is my final sentence. I just moved it up from the end.) Imagine you’re writing a book. You audience is golfers and you want them to incorporate a particular new technique into their swing. Before you begin writing chapter one, and even before you write the outline for your book, start at the end. Assume your book is finished and write the sales letter for the book. Name the particular problem your readers face: In the case of golfers, they may be at a plateau in their scores, or they may have developed a technique problem, or they may be injuring themselves through strain caused by poor technique. Now, tell them that the technique they will learn in your book will overcome these problems. List all the additional ways their game will improve through using the methods they will learn in your book. When you have made such fantastic promises that you yourself can’t wait to read the book and get all these great results, you are ready to write. Begin to write your book, and in it give your readers the tools to get the results you promised in your sales letter. Your goal is to make sure your book delivers on your promises. You may need to do additional research. You may need to interview your readers and ask for their help solving the problems you’re working on. Visit the local golf club and ask questions or start a discussion. Visit the local association of golf pros and enthusiasts. Get on Internet golf chat rooms. Make lots of connections and learn from your future readers. See what’s happening? You are in touch with your market, even as you are creating the product! This is one of the most powerful marketing strategies. Let your readers know you are working on the solution to some of their most annoying and limiting problems, and that your book is coming out soon. Read your sales letter to your readers and say that these are the things you are working on—and soon they will be able to read the results. Now you’re not alone in anticipating the emergence of your book. Your market is ready and waiting too—and they have made a personal investment of their thoughts and ideas in the project. This same technique works for developing a new product, writing a speech, creating a seminar, or just about anything you want to communicate. 1 \| 2
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Start At The Finish Line

How to Boost Your Focus and Motivation

Here’s an easy way to jump-start your thinking when you have to write something and you can’t seem to get started: Next time you sit down to write, start at the finish line and work your way back to the beginning.

Write your final conclusion and work your way backwards to the beginning. What is it that you want your readers to finally think, and what do you want them to do as a result of hearing your words? Put it into a clear sentence and make that your beginning (Hint: The sentence at the beginning of this paragraph is my final sentence. I just moved it up from the end.)

Imagine you’re writing a book. You audience is golfers and you want them to incorporate a particular new technique into their swing. Before you begin writing chapter one, and even before you write the outline for your book, start at the end. Assume your book is finished and write the sales letter for the book. Name the particular problem your readers face: In the case of golfers, they may be at a plateau in their scores, or they may have developed a technique problem, or they may be injuring themselves through strain caused by poor technique. Now, tell them that the technique they will learn in your book will overcome these problems. List all the additional ways their game will improve through using the methods they will learn in your book. When you have made such fantastic promises that you yourself can’t wait to read the book and get all these great results, you are ready to write.

Begin to write your book, and in it give your readers the tools to get the results you promised in your sales letter. Your goal is to make sure your book delivers on your promises. You may need to do additional research. You may need to interview your readers and ask for their help solving the problems you’re working on. Visit the local golf club and ask questions or start a discussion. Visit the local association of golf pros and enthusiasts. Get on Internet golf chat rooms. Make lots of connections and learn from your future readers.

See what’s happening? You are in touch with your market, even as you are creating the product! This is one of the most powerful marketing strategies. Let your readers know you are working on the solution to some of their most annoying and limiting problems, and that your book is coming out soon. Read your sales letter to your readers and say that these are the things you are working on—and soon they will be able to read the results.

Now you’re not alone in anticipating the emergence of your book. Your market is ready and waiting too—and they have made a personal investment of their thoughts and ideas in the project. This same technique works for developing a new product, writing a speech, creating a seminar, or just about anything you want to communicate.

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