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The Wormhole EffectIn 1957 the American theoretical physicist John Wheeler posed the wormhole theory. A wormhole is a hypothetical 'shortcut' through space and time. It has two openings, connecting two distant locations in the universe, or two separate universes. The pathway, or 'throat' between the two openings bends spacetime, allowing travel between the two locations that is faster than the speed of light. The wormhole theory states that things are interconnected. Entering through one opening can impact your experience in seemingly distant, unrelated areas. What does the wormhole theory have to do with your business marketing on the Internet? Everything! You take an action in your marketing, say, launch a Web site, create an e-zine publication, conduct a marketing campaign. That action not only affects all other areas of your Internet marketing, but it also affects your marketing off the Internet, and it affects your business administration. Beyond that, it affects your credibility and reputation with others, your self-image and your perception of the nature of the world in which you live and act. Each marketing action you take is like entering a wormhole through which you can influence every other aspect of your marketing, your business and your life. Let's say that you invest time in creating a truly exceptional sales letter. In the process, you begin to describe your product in a new way. Perhaps, you discover ways to re-design your product. Then, you re-design your Web site home page. The next time you speak publically about your business, your message is renewed and re-energized by the message of your new sales letter. The new message influences your client meetings. And the effect continues. My point is that every action you take is like passing through a wormhole that is interconnected. Each action initiates a kind of chain reaction. If you are aware of the interconnections, all of your marketing actions have greater impact. I base The SuddenlyInSite Client Generator System on a deep awareness of the wormhole theory. I design every marketing action to maximize its influence on every other area of your Internet marketing, your marketing off the Internet, your business administration and, ultimately, your life. Its all interconnected. This week I invite you to start a "Business Actions Journal".
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