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The Three Most Important Questions You'll Ever AskWhether you're speaking in front of a live audience, meeting with a client, writing the home page for your Web site or writing a note to a business associate--there is a simple way to instantly tune in to your audience and multiply your impact. Ask yourself three questions: 1) What's happening in the mind of my listener? This goes against the natural tendancy when speaking in front of a group. It's more natural to be focusing on "What's happing within myself at this moment?" It's more natural to be thinking, "How am I coming across to the others? What are they thinking about me? What am I going to say next?" If you can go against the grain and turn the focus on your audience, this alone will set you apart and immediately increase the impact of your communication. Find ways of creatively asking, "What's happening at this moment in the mind of my listener?"What's happening emotionally? They could be depressed, they could be elated about some personal accomplishment. They could be engaged in an inner conversation that is totally blocking you out. There are so many things they could be thinking that have nothing to do with you. Just being aware that your listener has an inner dynamic moving along at full speed even as you talk, will, by some mystery, make your communication more impactful. 2) What happened in the experience of my listener before I began to communicate? What happened that morning? What's been happening during the past week? Your listener came from somewhere, and that "somewhere" is likely having an impact on their throught at this very moment. What if they heard a clunk in their engine and they're worried they're not going to be able to drive home, nor can they carve out the time to drive to the repair shop? What if they just had a horrible fight with their spouse or lost a key client? How will this affect their thoughts during your communication? You don't have to have the answers or know exactly what happened in the life of your listener. Just knowing that they have a life apart from this moment, and that life is influencing their thoughts is enough to instantly increase your impact. 3) What's happening next? What's going to happen in your listener's life after you speak? They may be anticipating a dull and boring task, or a frightening encounter. How might that be playing in their thoughts at the very moment you are speaking, or as they read what you are writing? Once again, just asking yourself the question brings about an inner awareness that mysteriously creates a bond between you and your listener. |
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