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The Thrilling 30:
How to reach 900 new market contacts in just 30 days, given 30 minutes each day.
At first glance this may seem to be a pretty impossible goal, but when you see the systematic strategy, it will look a pretty easy. Imagine how your business might benefit from 900 new contacts in 30 days.
- If you converted even 10% into subscribers to your regular E-zine that's 90 new subscribers in one month, and 1080 in a year.
- If 10% of these became clients, that's 9 new clients in a month, or 108 new clients in a year.
Not bad for just 30 minutes of effort each day! And this is just one SuddenlyInSite marketing strategy. It is just a very small portion of the marketing wisdom you will find in the Top 10 E-series and in the SiddenlyInSite Marketing Archives. Here's how The Thrilling 30 works:
1) Groundwork for The Thrilling 30:
- Identify a key niche market group that could benefit from your product or service.
- Have clearly in mind one critical need this market segment seeks that you provide. Be able to articulate this need in just one sentence.
- Ask yourself, "What does this group recognize as the most effective means of meeting this need?"
- Answer this question: "How does your plan meet that need even better?"
- Your plan is the process you identified on your Web site home page: See SuddenlyInSite E-series Strategy #1
2) Design your Thrilling 30 strategy:
- Design your invitation letter which gives an item of value and invites your niche market to explore further by going to your Web site and receiving your free E-series.
- Locate lists of email addresses for your niche market. Caution:
- You will not send mass emails, but rather, individual, spot-prospecting emails.
- You will not be advertising anything to sell, but giving an information item of recognized value--a tip that helps your niche meet the challenge or avoid the pain that you identified above.
- Your goal is to gain a subscriber, not to make an immediate sell. You're sending one invitation email. If they respond, fine. If not, move on. It's basically an e-cold call.
- You will invite them to explore further by visiting your Web site and receiving your free E-series.
Good sources for contacts are professional group lists and Web sites. Send your item of value/invitation email randomly to 30 people in your niche market each day--one at a time and not to everyone in any one group or location in any given day.
- It's like planting targeted seeds. You will invite your market to sample two or three of the steps in your E-series process and then, If they find it useful, forward it to others. If they do not find it useful, they may easily discontinue.
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