Take Action Now	1 \| 2 Create Your First Book: Part 9 The Path is Long. Don't Stumble at the End. What do you find to be the most vulnerable point in the life of any product or presentation you create? The fragile beginnings when your creation is just an idea and perhaps you are the only one who believes in it? The long hard path of endurance after the initial motivation and excitement have worn off as you work to retain your focus and press on against forces both internal and external to yourself? Personally, I find the most vulnerable point in the life of a product or presentation to be as I near the end of the long hard path, and prepare to release it to the public. In the excitement and anticipation of releasing the product, and the joy of completion, it's a danger to push the product out before it is ready. I can't overstress the importance of pausing for one final round of product pre-release testing. I'm always surprised to find little flaws in what may seem like perfection, and, like an anchovy on an ice-cream cone, little flaws can make a huge difference! The other day as I closely observed a very bright man navigating my soon to be released SuddenlyInSite Client Generator System, I saw him repeatedly clicking on the images in the table of contents. But nothing happened! Lo and behold, the hyperlinks had not carried over in the document transformation from Microsoft Word to Adobe PDF! Then, horror of horrors, I saw this same person trying unsuccessfully to get Adobe Reader 8 from the prototype CD, and finally, give up and go on-line to find the Reader! I had been so focused on other aspects of the product that I missed these small, but important things. Anchovys on my ice cream cone! Once again, I can't overstress eleventh hour product testing. The more live observation you can make, and the more you observe the user going deep into your product and commenting, the more valuable your product will be. If things that look as if they should work in a certain way, do not work in the expected way, it will undermine the integrity of your product and message regardless of other value therein. The upshot of my product testing is that even after I thought I had the perfect product, I identified no less than ten significant improvements through observing a user interact with the product. But get this: I made those 10 improvements to my product, went to bed, woke up the next morning and thought, "I'll open the SuddenlyInSite Client Generator System as if I'm a customer experiencing it for the first time." When I did so, I was horrified that I'd missed yet 2 more vital things: 1 \| 2
* Tools
* Links
Build Knowledge
* E-zine
* Marketing tips
* Copywriting tips
* Books
* Glossary of Internet terms
* FAQs
Additional Resources
* Networking education
* Become a member
* Member login

1 | 2

Create Your First Book: Part 9

The Path is Long. Don't Stumble at the End.

What do you find to be the most vulnerable point in the life of any product or presentation you create?

The fragile beginnings when your creation is just an idea and perhaps you are the only one who believes in it?
The long hard path of endurance after the initial motivation and excitement have worn off as you work to retain your focus and press on against forces both internal and external to yourself?

Personally, I find the most vulnerable point in the life of a product or presentation to be as I near the end of the long hard path, and prepare to release it to the public. In the excitement and anticipation of releasing the product, and the joy of completion, it's a danger to push the product out before it is ready. I can't overstress the importance of pausing for one final round of product pre-release testing. I'm always surprised to find little flaws in what may seem like perfection, and, like an anchovy on an ice-cream cone, little flaws can make a huge difference!

The other day as I closely observed a very bright man navigating my soon to be released SuddenlyInSite Client Generator System, I saw him repeatedly clicking on the images in the table of contents. But nothing happened! Lo and behold, the hyperlinks had not carried over in the document transformation from Microsoft Word to Adobe PDF! Then, horror of horrors, I saw this same person trying unsuccessfully to get Adobe Reader 8 from the prototype CD, and finally, give up and go on-line to find the Reader! I had been so focused on other aspects of the product that I missed these small, but important things. Anchovys on my ice cream cone!

Once again, I can't overstress eleventh hour product testing. The more live observation you can make, and the more you observe the user going deep into your product and commenting, the more valuable your product will be. If things that look as if they should work in a certain way, do not work in the expected way, it will undermine the integrity of your product and message regardless of other value therein.

The upshot of my product testing is that even after I thought I had the perfect product, I identified no less than ten significant improvements through observing a user interact with the product. But get this: I made those 10 improvements to my product, went to bed, woke up the next morning and thought, "I'll open the SuddenlyInSite Client Generator System as if I'm a customer experiencing it for the first time." When I did so, I was horrified that I'd missed yet 2 more vital things:

1 | 2