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Creating a Great Simple One-minute Presentation Diane Dreizen Personal and Business Coach

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The better your 60- second intro is, the more “right” clients you will get.

BNI Basics

The BNI 60-second Introduction in the Member Success Pamphlet is a great basic guide. It’s a good idea to keep reviewing and honing in. Here’s what it says:

1. Introduce self - Who are you?
2. Focus on 1 service or product - What do you do?
3. What are the benefits? What results will the client get?
4. Tell a story as an example - Easy to remember & gives credibility
5. A good referral for me is… Call to action… Ask for the business
6. Memory hook - Why me over my competition? Great example: Ron Lavier, “no job too small”
7. End with your name and company

Tips and Concepts:

Be clear – Keep asking yourself, “What is my purpose here?”

Is it easy for the layperson to understand? It’s not okay for people to just understand what you say, you want them to be able to repeat it to others.

Keep it simple –

• “I’m a Certified Solution Focused Life Coach specializing in small business development” did I lose you?
• How about this instead, “I coach entrepreneurs for success”

Be specific -

• For example: “We offer good service” what does that mean?
• How about, “You won’t have to wait in line.”

Repetition is good

Example: “Kathy asked for 5 new clients several weeks in a row” and everyone knew it by heart.

Make it easy –

“I’d be happy to talk to anyone without obligation, just give me a call.”

What can your networking partners recognize from the outside?

For example: How do you know if someone needs health insurance? Our health insurance rep says: “I’m looking for people who just moved to town, or someone who just left a job.”

Make it about your client, not about you. People want to know what’s in it for them:

• “We make it convenient” vs.
• “You get free delivery on time every time”

Project an image based on what clients want from your profession:

• Graphic artist? Artictic image.
• Banker? Conservative.
• Receptionist? Friendly.
• Doctor? Knowledgeable.
• Salesperson? Trustworthy.

Check your posture, eye contact, voice, clothes… Model people who present well.

For example: Did you notice how our recruiter walked around the room and looked at individuals, his voice was firm, his posture was upright and confident, but not stiff.

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